Using Copywriter With Email To Your Best Advantage
How to Find a Terrific Copywriter
If you want to use the internet to generate an income, you'll need a web site. That website should be well written, especially if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to create the text for your site. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Naturally, not all copywriters are created equal. Some have great talent. Some, on the other hand, aren't talented at all but are trying their hand at writing since someone told them that online writing would be a breeze. The following are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own web site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they claim to be able to help you with the one you are putting up? Examine the copy on this web site. If it is replete with errors this is not a good sign.
How well do you react to the copy on the copywriter's site? This is more involved than merely finding grammatical errors and syntax errors. Does the website copy induce an emotional response as you are reading it? Does it make you warm up to the copywriter? Does his or her words make you want to keep on reading and find out more about him or her? Does the website copy make you want to jump to hire them right away? Does the website copy make you feel like you need to click away? Does the website copy push you to be angry? These are all crucial reactions and you must heed to them.
Carry out a little more research on the writer. Try to find reviews on online discussion boards and third-party sites. It's highly likely that the only reviews you are going to find on the writer's web site are going to be glowing. Do a search for the copywriter's name copywriter freelance to see if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These pstings merit attention. You have to also request the copywriter to provide you one or two references. Make sure that you follow up and actually contact those references and get an honest opinion from them.
It is important to actually read any samples provided to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially important if the copywriter is claiming to be an expert in a niche. When the writing looks like it was sourced from Wikipedia or is particularly unclear, you better find another copywriter.
There aremany ways to determine whether or not a copywriter is worthy of hiring. You ought to do some homework and discover more about the writer in terms of his or her principels, reputation and personal character.